Digital Transformation in Tourism
The "Transformación Digital en el Sector Turístico" program addressed how travel and tourism businesses adapt to digital change, covering strategy, distribution, and technology adoption for industry professionals.
The program was previously held in Cancún, from May 9–11, 2018, following an earlier edition launched in late 2017.
Program Focus
The curriculum examined digital strategies relevant to agencies, startups, distribution channels, corporate travel, bedbanks, accommodation providers, and transport operators, aligning with the school's broader mission to attract and nurture talent across the travel and tourism industry.
- Digital strategy and technology adoption for tourism businesses.
- Relevance across agencies, startups, and distribution networks.
- Part of the school's wider portfolio alongside the SEP, Big Data & Business Analytics, and Rethinking Customer Experience programs.
A masterclass on this theme was also noted among the school's program activities, reflecting continued engagement with digital transformation topics within the travel and tourism sector.
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